Google announced its Made in India program on 1st August 2017 in Bengaluru. Indian developers can apply for a chance to have apps specifically optimised for the Indian market showcased on the Google Play store in India in a special section. “At Google Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant businesses,” said Purnima Kochikar, director of business development for games and applications, Google Play.
Google highlights that more than 70 percent of Internet users in India enter the Web primarily using smartphones. This growth has shown a potential to the company to encourage domestic developers to build more apps and games. The expansion in terms of content would give way to the Android maker to widen its presence in India and around the globe. Revealing some numbers to persuade further developments, Google underlines that Indian users on Android install more than a billion apps every month from Google Play, and this number is growing by 150 percent each year.
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